Reaching out to the world

Yunnan province will be a major tourism destination and double the number of visitors within six years by showcasing its ethnic cultures and providing more tours.

"We want to build Yunnan into a world famous holiday destination," says Yu Dingcheng, director of Yunnan provincial tourism bureau. Kunming plays the host to 2009 China International Tourism Mart, starting today.

To do that, the provincial government has come up with the slogan "redevelop the tourism industry of Yunnan".