That's the ticket: sponsors lining up

GUANGZHOU: Organizers of the 16th Asian Games have themselves scored a victory after signing up a record haul of sponsors despite the global economic downturn, an official from the organizing committee said.

"Hard work has paid off since we have attracted a record number of sponsors, which has helped surpass the Doha Games in terms of obtaining sponsorship funds," said Fang Da'er, director of the marketing development department of the organizing committee.

When South Logistics Enterprises Group became an exclusive provider for the 16th Asian Games last week, the number of sponsorship agreements rose to 35, which includes both domestic and overseas companies.