Celebrity effect creates a stir on bourses

These days, movie stars are creating a ripple, not on silver screens, but on the Chinese stock markets.

Two investors, sharing the same names as actresses Xu Fan and Deng Jie, are the third and fourth largest shareholders of Zhejiang Orient Co Ltd, a Shanghai-listed textile company, the company reported in its third-quarter report last week.

The two names immediately created a celebrity effect, with shares of Zhejiang Orient up 17 percent in the following two days and hitting the 10-percent trading limit on the third.