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Boost for French luxury

The Comite Colbert, a French association of 70 luxury brands, has joined hands with www.sina.com to launch www.ccolbert.cn, a website aimed at introducing the world of French luxury and culture to Chinese visitors. The launch of the website ties in with Comite Colbert's efforts to pursue its strategy of opening up to emerging markets, particularly in a slow world economy.

Now present in 69 cities and almost every Chinese province, French luxury goods are strengthening their presence in the Chinese market. This year and next, 45 new, free-standing stores will open in 15 cities, including Chengdu, Chongqing, Harbin and Ningbo.