A new image

More than 100 photographs by Zhao Hui show off the country's people, culture and diversity.

As a principal photographer at China National Tourism Administration, Zhao traveled the country beginning in 1996 for three years to complete the project, China Story. The focus is on ordinary people living in cities as well as rural areas. Old traditions such as Peking Opera, kungfu, and ethnic groups portray the country and capture the people's emotions.

Born in Zhenjiang of Jiangsu province, Zhao made his move to New York in 1987 and became a successful commercial photographer. In search of his roots, Zhao returned to China.