Cashing in on culture

Yu Qiuyu is in the news again.

Nobody should be surprised about the best-selling author making headlines, but what's different this time is he's in the business pages.

A venture he invested in eight years ago is set to be listed on the Shenzhen bourse. The 2.4 million yuan ($146,400) he put up then is expected to be worth at least 60 million yuan when the company goes public.