Deutsche Messe, Fiera Milano powering trade fairs together

Editor's note: With two of its widely acclaimed industry fairs beginning today, Deutsche Messe Boardmember Andreas Gruchow shares his views with China Daily on the exhibition industry and his company's strategy in China.

Q: Hannover Fairs Shanghai Ltd was renamed as Hannover Milano Fairs Shanghai Ltd after your company signed an agreement with Fiera Milano International. What will be the impact of the joint venture on Deutsche Messe's future?

A: Deutsche Messe has been producing exhibitions abroad for more than two decades. Within the scope of that involvement, it has staged successful industrial exhibitions in China - primarily in Shanghai, but in other Chinese cities as well.