Marketing Special: BBH to shift business focus to Asian markets

Having generated $282 million in sales volumes and achieving an overall net income of $179 million in the first half of this year - a five percent increase over the same period last year - the British-based advertising agency Bartle Bogle Hegarty (BBH) believes it has "swam against the stream", delivering a profit while many companies across the world were struggling in the face of the global financial crisis.

These achievements have come as a great relief to Simon Sherwood, worldwide CEO of BBH. Despite the agency's success, Sherwood is the first to admit that the global economic downturn was a huge source of concern for the company.

According to Ad Age, the international trade title for the advertising and media industries, BBH has prospered in the face of the recession and currently ranks 37th in the worldwide advertising community.