More Chinese books in West soon

Even as the Chinese publishing industry tries to expand into the world market, international publishers are also trying to enter China.

A number of the world's biggest publishers have established offices in China in recent years, such as Penguin, Springer and Cambridge.

Chinese and foreign publishers are also beginning to establish joint ventures. For example, the Phoenix Publishing and Media Group, China's biggest publishing conglomerate in terms of assets value and annual sales, and Hachette Livre, France's largest publisher, announced their joint venture, after three years of negotiations, at the recently concluded Frankfurt Book Fair.