Jeans fetch Japan's first lady honor

TOKYO: Japan's first lady Miyuki Hatoyama, who has made headlines with tales of her alien encounters, drew fresh media attention yesterday - for being a fashion ambassador for humble blue jeans.

The 66-year-old wife of Prime Minister Yukio Hatoyama won the oddly named "Best Jeanist Award" - a prize given to denim-clad celebrities, together with musicians and artists.

Miyuki "is wearing jeans in a classy but revolutionary style," industry group Japan Jeans Association said, adding that the television lifestyle guru projects a positive spirit representing true denim style.