Cooperation to help lure tourists back

Slowly rebounding from a plunge in tourist numbers in the wake of the global economic crisis and the H1N1 flu, the tourism industries of China and the United States are hoping that collaboration will bring many happy returns.

Through joint efforts, the two countries can embark on a "win-win" journey because they are major sources of tourists to each other, Shao Qiwei, head of the China National Tourism Administration (CNTA), said in an interview with China Daily.

The United States is China's fourth largest tourist source market, and the biggest among distant countries.