Better safe than sorry
By Raymond Zhou | China Daily | Updated: 2009-10-16 08:05

Lifestyle changes are often spearheaded by trendsetters, such as movie stars and hip-hop idols.
Rarely does a bureaucrat sitting in a non-descript office have the power to influence what people eat, drink, wear, smoke, etc.
But Zhou Jiugeng did it. He could be the single biggest damper on China's conspicuous consumption, at least in the official arena.
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