Advertisers cash in on marathon
By Cui Xiaohuo and Zhao Yanrong | China Daily | Updated: 2009-10-16 08:09
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CCTV weatherman Darryl Snow trains for Sunday's marathon. Wang Jing |
Advertisers have splurged a record 30 million yuan ($4.4 million) on Sunday's Beijing International Marathon, making it the most profitable in its 29-year history.
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