Africa has 'Sole-ful' response to Nike
China Daily | Updated: 2009-10-13 08:04
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Ethiopian entrepreneur Bethlehem Tilahun Alemu (left) checks a pair of sandals at her workshop in the village of Zenabework, on the outskirts of capital Addis Ababa. With recycled tires and brightly colored fabrics, Bethlehem started her business, SoleRebels, five years ago in Zenabework to help improve living conditions for its residents. Now, her recycled shoes (above) are sold around the world. AFP |
ADDIS ABABA: Ethiopian shoemaker Bethlehem Tilahun Alemu sees her eco-friendly 'SoleRebels' brand of footwear, made of recycled tires and traditional woven fabric, as Africa's answer to Nike.
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