Creativity as commodity

A lot has been made of China's commitment to creative industries in recent years.

In Shanghai alone, there have been so many new creative parks, zones, hubs and lifestyle malls popping up that it is hard to keep track anymore. But what is the real commitment to creativity in China and how should we go about measuring it?

One way to look at it is through the young creatives themselves, who will be leading the way forward in the years to come - they are the ones who have made the decision to pursue art, writing, design, fashion and film making over time-honored, left-brained professions like engineering, law and finance.