Name game
By Andrew Moody | China Daily | Updated: 2009-09-30 07:41
James B. Heimowitz believes Chinese brands could be on the brink of making a global impact.
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 Chinese brands have some way to go in emulating multinational giants in their branding, PR guru James B. Heimowitz says.
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The North Asian president and chief operating officer of international public relations firm Hill & Knowlton says a number of Chinese companies may soon be household names in the West.
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