Interactive media marks new dawn for advertisers

In a city wrought with yuppies yearning for the latest gizmos to telegraph their wealth, the Shanghai advertising industry is hoping to reap megabucks from new interactive media.

More daring and sexier advertising through such media is the latest way of tapping into China's younger and wealthier demographics, which is what creative marketing companies like Super Nature Design are doing now.

Super Nature was established last year in Jing'an Creative Park by Chinese Billy Wen and Malaysian-born Chinese Yeoh Gh and Cheang Lin Yew.