China a cash cow for Red Devils
China Daily | Updated: 2009-07-24 08:06
For Manchester United, a tour through China is not only a time to display their amazing soccer skills, but also a time to cash in.
China is considered an ideal place for the Premier League giants to expose and exploit their marketing potential because of the league's huge following and its dynamic economy, which grew 7.9 percent this second quarter from a year earlier despite the global financial crisis.
During their two-day brief stay in Hangzhou - a well-known tourism destination just a two-hour ride away from Shanghai - United will squeeze every possible minute for marketing campaigns.
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