If the Choo fits

When Jimmy Choo, dressed in a blue checked shirt and black suit, walks into the interview room, the media group, which has waited for 30 minutes, sighs in relief and excitement. Yet, before they can throw their questions at the London-based luxury fashion designer, he raises one of his own: "Why are all the journalists present young ladies?"

And that immediately melts the ceremonious air into relaxed laughter.

The answer to Choo's question is quite simple, though. What woman does not crave a pair of his hand-beaded or stitched, personalized pair of sandals, mules, boots or wedding shoes?