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Amazon's footprint grows with online shoe firm purchase

China Daily | Updated: 2009-07-24 08:04

SAN FRANCISCO: Amazon.com will pay about $928 million for booming online shoe retailer Zappos.com, expanding aggressively into the apparel arena with a well-known name after trying unsuccessfully to go it alone.

Amazon said on Wednesday it struck a deal to buy Zappos, for 927.9 million - mostly in stock - growing its footprint in shoes and apparel.

The world's largest online retailer should benefit from the fiercely loyal customer base at Zappos, which had about $1 billion of gross merchandise sales last year.

Amazon's footprint grows with online shoe firm purchase

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