End of an era for media moguls?

SUN VALLEY, Idaho: As reporters waited for the media industry's hotshots to arrive at their annual Sun Valley summer camp, the big question was "When is Rupert coming?"

Such a question is borne out of years of habit. Sun Valley has given media chieftains such as News Corp's Rupert Murdoch a place to relax and at the same time pull off deals that alter the way people consume news and entertainment.

But this week's gathering raises the idea that the giants who built today's media conglomerates might soon be swept aside by rising Internet stars, such as the fresh-faced founders of social networks Twitter and Facebook.