Super Girl holds up half the sky, has feet on ground
Super Girl Li Yuchun has become an unwitting spokesperson for family planning in Chongqing. The boyish winner of the 2005 popularity contest is shown on super-sized billboards smiling beatifically under the slogan: "Boys and girls are equally good. Girls can pass down the family line too."
According to a daqi.com report, government officers in Longsha town, Shizhu county, commissioned an advertising agency to produce the ads and convince locals who prefer giving birth to boys that "women hold up half the sky".
No one asked Li about the campaign and the photograph used was downloaded from the Internet in the belief that because this was a non-profit promotion she wouldn't mind. Not surprisingly, it turned out that Li's company representatives did mind and are promising retribution for blatant infringement of image rights.
