Clean and green

What happens when sportswear meets hi-tech? Zegna Sport provides one answer.

Part of Italy's Ermenegildo Zegna label, Zegna Sport has opened an Asian flagship shop in Hangzhou, Zhejiang province, offering a hi-tech world of trendy menswear.

Its Fall-Winter 2009/10 collection features futuristic designs, with almost "robotic" colors like silver, black, light blue, and grey. If that seems a tad cold, wearers end up with a neat and clean feeling. Hidden technology and innovative ideas blend to create a sporty and urban lifestyle look. The breathable water-proof fabrics also mean you can work out with minimal sweating.