Media giants' duet to create unlimited download service

LONDON: Cable TV operator Virgin Media is to launch a "ground breaking" unlimited music download subscription service through a partnership with the world's largest music company, Universal.

The service, which both sides describe as a world first, will allow any Virgin Media broadband customer to both listen by streaming and download to keep as many music tracks as they want from Universal's catalogue in return for a fee.

The music will be in the MP3 format, meaning it can be played on the vast majority of music devices, including the iPod and mobile phones. The service is set to launch later this year.