2010 soccer gala an African litmus test
China Daily | Updated: 2009-06-10 08:14
LONDON: Its economy in recession for the first time in 17 years and led by a controversial new president, South Africa hosts a World Cup next year crucial not just for its own future but for the image of a whole continent.
Any World Cup or Olympics has huge importance for the image and economy of the host nation, with effects that can last for decades, but even more will be at stake a year from now.
The World Cup will be the biggest sporting event ever held in Africa. The continent's future reputation and chances of holding more mega-events - with the huge investment that they bring - will hang on its success.
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