CCTV to revamp flagship program
A waning interest in staid reports about government announcements has prompted CCTV to revamp its flagship news program.
Xinwen Lianbo, the country's most authoritative and popular news program, will change its format to include more human-interest segments and critical reportage from June 20.
"It will be the biggest change for China Central Television (CCTV) in a decade," Yu Guoming, deputy dean of the school of journalism and communications at Beijing-based Renmin University of China and a member of the panel involved in reforming the program, told China Daily yesterday.
Photo