Snake swallows an elephant?

Even as many Chinese hail the Tenzhong Heavy Industry's recent acquisition of the Hummer brand, the outlook of the deal is still unclear. Without advanced technology and mature corporate culture, Tengzhong might not be able to make the best of the prominent SUV brand, warns an article in the Qianjiang Evening News. Excerpt:

Some believe, scooping up the Hummer brand from the GM group is an excellent deal for the Tenzhong Heavy Industry. Hummer the brand is so famous that even kids in China know about it. But throwing in money and acquiring a brand means little.

Cutting-edge core technology, creative research and development, effective marketing and sales strategy, as well as efficient administration are the real talismans for success.