Stay chic and unique at discreet designer outlets

One of the most awkward situations for a fashion-conscious woman in the big city is finding herself standing face-to-face with someone else wearing the same dress, especially in a crowded space like the metro or a bar where there is no escape.

The guilty parties behind this embarrassing social phenomenon are: the fashion industry, or rather its increasing reliance on methods of mass production, and the tendency of department stores in Shanghai to all sell the same brands.

The solution: be different, think outside the box, and be creative.