Another Star is born in China

Other designers may be clipping their wings, but Raf Simons is spreading his. Now China is firmly set on his horizon.

Simons detailed plans for his eponymous label, which include his first ad campaign, a small furniture collection and two more stores in Asia - all despite the grim economic climate.

With the group's sales expected to increase 15 percent to 9 million euros, or $12.1 million at current exchange, this year, the Belgian designer, who launched his signature menswear label in 1995, has every reason to be positive.