Booming Middle East exhibitions seek to lure China suppliers

IIR Exhibitions, the internationally renowned exhibition company, is planning a series of shows throughout the Middle East over the next 12 months. This new initiative is aimed at building bridges between this vibrant, emerging market and many of the world's leading businesses, particularly suppliers in the Chinese market. Not all of these exhibitions are new on the scene, however the company is promising a renewed commitment to attracting international attendance.

MEE2010

Now in its 35th successful year, Middle East Electricity (MEE) has become one of the largest gatherings of companies and professionals operating in the power generation, lighting, water, new and renewable, and nuclear energy industries. In its early 2009 event, MEE attracted 998 local, regional and international exhibitors. More than 43,800 attendees from some 100 countries attended the event. Some 20 countries also sponsored their own national pavilions.