FIFA to kick off football fashion with clothes
China Daily | Updated: 2009-04-20 07:46
LONDON: FIFA, soccer's world governing body, plans to branch into fashion and yesterday announced plans to sell branded clothes and merchandise from this summer through new FIFA stores and retail partners.
The Federation Internationale de Football Association (FIFA), which groups 208 soccer associations from around the world, said it would initially launch five collections, ranging from the preppy 1904 (the year in which FIFA was founded), through the edgier, youth-focused Code to upmarket Trophy.
It will also introduce an Event range for the 2010 FIFA World Cup in South Africa.
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