Coke ads have less fizz, more fluff: Panel
China Daily | Updated: 2009-04-03 07:43
Claims Coke will not make children fat or rot their teeth have landed Coca-Cola in trouble with Australia's consumer watchdog, which yesterday ordered the soft drink company to correct its advertising.
Coca-Cola South Pacific (CCSP) last year ran advertising titled "Motherhood & Myth-Busting", featuring popular Australian actress Kerry Armstrong and claiming Coke was "kiddy-safe".
As well as claiming Coke did not make children fat or harm their teeth, the full-page print ads sought to combat public perceptions that Coke was packed with large amounts of caffeine.
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