Can Moss fashion stateside success?

Topshop, the UK clothing chain opening its first store in the US this week, has a strategy that may help American shoppers forget about the recession: supermodel Kate Moss.

The four-story shop, a similar design to the Oxford Street flagship in London, opens in New York's SoHo neighborhood today after six months of construction delays including fire and flooding.

Moss's new fashion line for the brand, her ninth collection for Topshop, goes on sale globally the same day.