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Liu's star has fallen for sponsors: report

By Lei Lei | China Daily | Updated: 2009-03-26 07:51

Liu's star has fallen for sponsors: report

Liu Xiang's fall from grace at last year's Beijing Olympics has cost the healing hurdles star 87 percent of his endorsement value, according to a report by an independent research organization.

Only one of Liu's 12 sponsors have extended their current contracts with him, while his per-brand endorsement value has plummeted from $2.2 million to $292,000, the Guangzhou-based China Brand Research Institute claimed in its report last week.

The report has inflamed China's Athletics Administrative Center, which slammed it as being groundless.

Liu's star has fallen for sponsors: report

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