Blockbuster looks beyond stores with TiVo deal
China Daily | Updated: 2009-03-26 07:49
Blockbuster Inc plans to let TiVo Inc subscribers download movies to their home televisions from its online movie library, in the latest deal aimed at broadening the brand to computers and other gadgets.
Under the deal announced yesterday, most TiVo users with high-speed Internet service will be able to view movies offered by Blockbuster's On Demand system. Blockbuster joins rival Netflix and Amazon.com, which also provide online video straight to TiVo users' TVs.
The agreement also calls for Blockbuster's brick-and-mortar stores and online shop to sell TiVo's digital video recorders, potentially exposing both companies' customers to the other's services. Financial terms of the deal were not disclosed.
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