Sundan enters Beijing

Shenzhen-based Sundan has added spice to the ongoing home appliance war between Gome and Suning, by entering the Beijing market with a new store in Sanlitun and has plan to open another outlet soon.

Set up in 1992, Sundan was once the largest home appliances retailer in Shenzhen with branches in Zhuhai, Guangzhou and Dongguan.

The firm, however, lost ground when Gome and Suning entered the fray and decided to exit the Guangzhou market. At that time it had 16 stores on the mainland, of which 10 were in Shenzhen. Last year, it decided to spread wings to Beijing and Suzhou.