Success a fact for Link Theory
Link Theory Holding's (LTH) is now one of the world's fastest growing women's fashion retail brands and one that is increasingly looking to China as a key part of its global expansion plans. The January launch of its third outlet in Shanghai now brings its total number of Chinese mainland stores to seven, with a further four operating in Hong Kong.
Although the company's expansion into China is still in its infancy, Ricky Sasaki, CEO of LTH, sees a great fit between the company's philosophy and the Chinese market:"Theory has a seemingly simple philosophy: making great clothes with a focus on fit, fabric quality, and integrity. Clothes that seem simple though are, in fact, very intricate with attention paid to every detail. Our philosophy is that these clothes have to work for the customer's everyday lifestyle.
"Theory is not about an age or a demographic. Our customers are united by an aesthetic and a sense of style. We believe that customer is here in China - just as much as she is in Tokyo or New York."
