Pan-Asian policy brings cosmetic cheer for Kao

"Yoki-Monozukuri" is a Japanese term that literally means "excellent product development." But the far-sighted management at one of Japan's top household goods and cosmetics companies has extended this concept into a philosophy that is at the heart of its business initiatives.

For Kao Group, "Yoki-Monozukuri" goes beyond product development. Kao corporate guidelines define the term as "a strong commitment to develop products and brands of excellent value for consumer satisfaction."

The corporation's President and CEO, Motoki Ozaki believes this phrase has proved to be a key tenet in the advancement of the company: "Kao's success reflects our dedication to the cleanliness, beauty and health of our customers. We've been active in these areas for over 100 years and continue to develop excellent products that satisfy people and enhance their lives."