AMD plans rural push for growth

Chipmaker AMD will work closely with the local governments and its partners in China to cash in on the plan to sell more computers in rural areas, a senior company executive said.

The government recently launched a program to help farmers buy computers by subsidizing their purchases, as part of its efforts to spur domestic demand to counter the economic downturn.

"We are excited about such programs and our China team will work closely with authorities and local OEM (Original Equipment Manufacturers) to provide the right products at the right prices to ensure they get the right experience," said Nigel Dessau, senior vice-president, AMD. "China is at the heart of our business and it represents a very important opportunity for us," said Dessau, who also serves as AMD's chief marketing officer.