Hot words

口红效应(kouhong xiaoying)

Lipstick Effect

An economic phenomenon that refers to the booming development of a certain industry in sharp contrast of the economic slump. At a time of economic crisis, consumers usually remain hesitant to buy luxury commodities due to the declining purchasing power and thus turn to consumption of some low-price commodities. Lipstick, as a cheap article of daily use, thus becomes particularly popular among female consumers.