 Apple unveils iPhone software
(China Daily)
Updated: 2009-03-19 07:42
Apple Inc unveiled new software for the iPhone that will support some long-anticipated features, such as copy-and-paste of text and picture messaging, as the company pushes to stay competitive in the phone market. Apple also gave its vast network of software developers a slew of new options for upcoming applications, such as support for subscription models and automatic alerts, a move applauded by analysts. "They've taken a few more steps ahead of the pack in the race," said CCS Insight analyst John Jackson, adding that, in spite of the omission of certain features until now, the iPhone was still the most high-profile cell phone. "Two years on they still have the cool phone and business model that everybody's talking about and trying to emulate." While Apple's touchscreen inspired many imitators, some users complained it lacked functions common in other smartphones such as multimedia messaging and the ability to copy and paste text. Such features already exist on rival devices such as the BlackBerry from Research In Motion Ltd and Treo from Palm Inc and phones based on Windows Mobile from Microsoft Corp iPhone is central to Apple's plans, as growth in its Mac computer and iPod music player businesses slows. On Tuesday, Apple - represented by iPhone software senior vice-president Scott Forstall, as Chief Executive Steve Jobs is out on medical leave - lifted the veil on iPhone 3.0 software with 100 new features, including some long-wished for updates. An early version of the software is available to application developers today and will be available to consumers this summer. IPhone users will be able to download the software upgrade for free, while iPod touch customers will be charged $9.95. The updated software kit for developers will have more than 1,000 new programming functions, including peer-to-peer capability, an interface allowing applications to communicate with iPhone accessories such as docking stations, as well as access to the phone's music library. Analysts said that while most the of software updates were long expected, improvements to the developers kit could help increase revenue made from applications. Gartner analyst Van Baker said the message of the event was clearly targeted at the developer community. He expects the new development kit to enable third-party vendors to create better and more expensive applications. "This is a pretty significant release ... it will certainly help to drive commerce," Baker said. New features The next-generation iPhone operating system will enable so-called push notification, allowing developers to build applications that can provide automatic alerts of items such as sports results or the arrival of an instant message. The alerts would show up automatically even if the user is in another application. It will also allow developers to offer subscriptions and sell content within their applications. In addition, a peer-to-peer capability will enable iPhone users near each other to interact for features such as gaming. Apple also promised multimedia messaging capability with the new 3.0 software, allowing users to send each other photographs from the phone. On top of that, the company unveiled a widely anticipated universal search feature called "spotlight", which can scour key applications on the phone such as e-mail and iPod. Reuters (China Daily 03/19/2009 page17) |
