Special Report: Personal finance focus pays dividends for Bank of China

Maintaining a focus on personal banking has long been a key strategy for Bank of China (BOC). Its senior management has been ever-conscious of the need to ensure that the interests of its everyday customers remain paramount and that servicing these requirements is an integral part of the bank's service ethos.

This deeply "customer-centered" approach to High Street account holders has seen rapid growth in this sector in recent years. Nowhere is this more clearly apparent than in the bank's booming savings and loan business.

Growing momentum