Carpe Diem
By Lei Lei | China Daily | Updated: 2009-03-11 08:03
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Top: Beijing Games champion Yelena Isinbayeva poses during a signing ceremony with Chinese sportswear company Li Ning last week in Beijing. Above: Former world No 1 Jelena Jankovic of Serbia, wearing an Anta tennis outfit, competes during the WTA Dubai Championships on Feb18. Zhongti/AFP |
From Jelena Jankovic to pole vault queen Yelena Isinbayeva and NBA courts across America, Chinese sports brands are shrugging their shoulders at the global economic downturn and signing high-profile pacts with elite stars and franchises to make their presence felt in the world market.
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