GAPP: Audit center for circulation data coming

China will set up a third-party media audit center to provide accurate figures regarding domestic circulation figures of different newspapers, magazines and other publications, said Liu Binjie, head of the General Administration of Press and Publication (GAPP).

This is part of efforts by the GAPP to promote the restructuring of the domestic publishing industry and enabling the more efficient and profitable ones to eventually raise funds in the capital market.

The GAPP has begun sounding out circulation auditing agencies in other countries to establish facilities that could ensure fair and accurate figures disclosed by the publications to the public, Liu said on the sidelines of the second session of the 11th National People's Congress, China Business News reported yesterday.