Pole position
By Lei Lei | China Daily | Updated: 2009-03-03 08:08
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Beijing Games champion Yelena Isinbayeva of Russia greets the media in Beijing after signing a five-year sponsorship deal with Li Ning Company Limited, China's No 1 sports apparel maker. Xinhua |
Triple Olympic gold medalist Li Ning achieved a major publicity coup in Beijing yesterday by signing pole vault queen Yelena Isinbayeva to his eponymous sportswear brand for a reported five-year deal worth $7.5 million.
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