Britain seeks to touch up image with ads

Britain will try to overhaul its image in Pakistan with an anti-extremist advertising campaign featuring prominent British Muslims set to go on air across Pakistan yesterday.

"The people of Pakistan are perhaps more on the frontline of extremist and terrorist activity, and are far more affected by it than any other country in the world," the British campaign's mastermind Khurshid Ahmed said.

With more than 1,600 people killed in bombings across the Muslim nation in less than two years, Britain recently pledged $9 million to help the country it created in 1947 tackle militancy.