Listen up, guys! First impressions do count

Here is a piece of advice for Chinese men trying to land a date with a Western woman: Start looking in the mirror.

That is because Chinese men are physically less appealing than their Western counterparts and have more difficulty trying to attract foreign women, according to psychologist Zhang Jiehai from the Shanghai Academy of Social Sciences.

"Most Chinese men are careless about their appearance and can't impress Western women at first sight," says Zhang, who wrote his findings in the book, The Investigation on Chinese Men, released last month.