Anta turns focus to domestic market for growth
By Diao Ying | China Daily | Updated: 2009-02-13 07:51
Anta Sports, one of China's top sportswear makers, has rejigged its business strategy and decided to focus on the domestic market as overseas demand continues to wane.
Lai Shixian, vice president, Anta, confirmed that the company has put on hold its global expansion plans for now.
"We have postponed our overseas marketing plan, and instead will focus on the domestic market," he said.
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