Britons bite more fat than they should

Britons are eating 20 percent more saturated fat than they should, the country's Food Standards Agency (FSA) said yesterday as it launched an advertising campaign promoting healthier diets.

The 40-second TV ad shows a jug of saturated fat being poured down a kitchen sink, overloading and blocking the pipe.

"People say they do know that saturated fat is bad for them but they don't necessarily link it to heart disease," said the agency's Chief Executive Tim Smith.