Top brands ready to take next step with overseas expansion

Most SMEs think about mere survival during a financial crisis. But those with a solid brand put business expansion on the fast track during hard times. That's what Jinjiang's top sportswear designers are doing, and their business is increasing as a result.

In exhibits for spring/summer 2009, the dollar value of orders for ANTA, X-step, and Peak, the leading sportswear providers in Jinjiang, increased by 30, 40 and 70 percent year-on-year, respectively.

In the first half of 2008, ANTA's sales reached 2.2 billion yuan, up 52.3 percent year-on-year. It plans to start its children's sportswear business in 2009. "The increase is attributed to the domestic market," said Zhang Tao, vice-president of ANTA.